Web Re Design
E-commerce
UX/UI Case Study - Group Project
This project was conducted as part of my studies and focused on designing a ux/ui Cupcakes webite for desktop and mobail users.
We conducted a user survey and built a new experience for buyers,
Specifically concentrating on utilizing Figma.
Explore our website featuring the home page, design system and our carefully curated logo, color palette, and typography.Dive into the product page and application menu through detailed mockups designed for both computer and mobile phone experiences.
Users Personas
Name: Sarah Miller
Family Oriented Traditionalist
37 Year Old Mom
Background:
Sarah is a 37-year-old stay-at-home mom who prioritizes her children's happiness and creates memorable moments for them. She shops with her children twice a week, and she is known for organizing elaborate birthday celebrations with personalized touches for her kids.
Shopping Behavior:
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Large themed orders for children's birthdays.
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Prefers in-person visits to the physical store.
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Avoids technology, favors face-to-face interactions.
Family-Centric Values:
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Involves children in cupcake selection.
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Values personal connections with store staff.
Marketing Approach:
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Tailor birthday packages for different themes and age groups.
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Highlight a welcoming atmosphere, promoting a sense of community.
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Offer in-store promotions and loyalty programs for regular visits.
Name: Emily Godi Thompson Corporate Connoisseur 24 Year Old Event Planner
Background:
Emily is a 24-year-old professional event planner with a thriving career. As the go-to person for organizing company events, she values attention to detail and exceptional quality. Emily often caters to large corporate gatherings, conferences, and celebrations, making her a significant repeat customer for your cupcake business.
Shopping Behavior:
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Large, themed orders 2-3 times a year for diverse corporate events.
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Prefers customization for branding or specific themes.
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Values reliability, punctuality, and seamless coordination for event delivery.
Personal Enjoyment:
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Weekly visits to the physical store for personal treats.
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Enjoys diverse flavors as a reward for hard work.
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Appreciates a cozy store atmosphere for a brief escape.
Marketing Approach:
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Offer customizable corporate packages.
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Highlight convenience in bulk orders and reliable delivery.
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Emphasize a diverse flavor range for varied preferences.
UX
Design System
Colors
Typography
UI
