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E-commerce web and Blog Design
UX/UI Case Study 

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About

A client-requested project: Created a blog and small e-commerce site to establish a direct connection between writers and readers, transcending market complexities. Named "A Story," the platform serves as a meeting ground for ideas and reflections on literature, culture, art, science, identity, and more, fostering inclusive discussions on the diverse aspects of the human experience. Explore this space dedicated to celebrating storytelling, philosophy, and culture.

After conducting a comprehensive user survey, it is evident that there is a growing consensus among readers about the significance of the global transition to digital literature. The survey reveals that an increasing number of readers appreciate the accessibility and convenience offered by digital platforms for literature, poetry, and art. Respondents express a preference for digital formats, citing factors such as portability, ease of access, and the ability to explore a diverse range of content.

User Survey Results

Prevalence of Digital Preference:

Over 80% of survey respondents express a preference for digital literature platforms, citing convenience and accessibility as the primary drivers.​​

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80%

Engagement through Blogging: 

More than 60% of respondents value blogging platforms for community engagement, emphasizing the social aspect of digital literature consumption.

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60%

Emphasis on Inclusivity and Diversity: 

Approximately 70% of participants highlight the importance of inclusivity, signaling a demand for digital platforms that actively promote works from underrepresented voices.

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70%

Users Personas

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Name: Edward Miller

Age: 45

Occupation: English Literature Professor

Passion: Preserving and Promoting Classic Literature

Edward, a literature professor, engages in scholarly discussions on the blog. He explores the digital store for rare editions of classic works and teaching resources. Edward values a curated platform catering to his specific interests in classic literature and poetry.

Name: Maya Thompson

Age: 32

Occupation: Graphic Designer

Passion: Exploring Diverse Literary Worlds

Maya uses the blog to share thoughts on diverse books, poetry, and art. She values inclusivity and actively engages in the community discussions. In the digital store, Maya seeks a broad range of genres, supporting independent and diverse creators.

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Global competitors

These platforms cater to specific niches within the digital literature and online book market, emphasizing independent authors, unique content, or a focus on free access to classic works

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User Flow

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UX

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Typography

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Design System

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Colors

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UI

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