E-commerce web and Blog Design
UX/UI Case Study
About
A client-requested project: Created a blog and small e-commerce site to establish a direct connection between writers and readers, transcending market complexities. Named "A Story," the platform serves as a meeting ground for ideas and reflections on literature, culture, art, science, identity, and more, fostering inclusive discussions on the diverse aspects of the human experience. Explore this space dedicated to celebrating storytelling, philosophy, and culture.
After conducting a comprehensive user survey, it is evident that there is a growing consensus among readers about the significance of the global transition to digital literature. The survey reveals that an increasing number of readers appreciate the accessibility and convenience offered by digital platforms for literature, poetry, and art. Respondents express a preference for digital formats, citing factors such as portability, ease of access, and the ability to explore a diverse range of content.
User Survey Results
Prevalence of Digital Preference:
Over 80% of survey respondents express a preference for digital literature platforms, citing convenience and accessibility as the primary drivers.
80%
Engagement through Blogging:
More than 60% of respondents value blogging platforms for community engagement, emphasizing the social aspect of digital literature consumption.
60%
Emphasis on Inclusivity and Diversity:
Approximately 70% of participants highlight the importance of inclusivity, signaling a demand for digital platforms that actively promote works from underrepresented voices.
70%
Users Personas
Name: Edward Miller
Age: 45
Occupation: English Literature Professor
Passion: Preserving and Promoting Classic Literature
Edward, a literature professor, engages in scholarly discussions on the blog. He explores the digital store for rare editions of classic works and teaching resources. Edward values a curated platform catering to his specific interests in classic literature and poetry.
Name: Maya Thompson
Age: 32
Occupation: Graphic Designer
Passion: Exploring Diverse Literary Worlds
Maya uses the blog to share thoughts on diverse books, poetry, and art. She values inclusivity and actively engages in the community discussions. In the digital store, Maya seeks a broad range of genres, supporting independent and diverse creators.
Global competitors
These platforms cater to specific niches within the digital literature and online book market, emphasizing independent authors, unique content, or a focus on free access to classic works
User Flow
UX
Typography
Design System
Colors
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UI